As the vast bulk of American hunters close in on old age, firearms makers need a shot of youth to keep their profits flowing.
The industry’s strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for “junior shooters” and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers.
http://www.nytimes.com/2013/01/27/us/selling-a-new-generation-on-guns.html?pagewanted=1&_r=1
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