Cheap Eats: How America Spends Money on Food

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Food is cheap and getting cheaper in America, unless you're poor

What It Would Look Like If Tide, Glad, and Nivea Ditched Product Packaging

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Think about the last product you purchased. It probably came in a lot of excess packaging. But why does packaging have to exist? In some situations it’s necessary for hygiene purposes, certainly, but designer Aaron Mickelson believes that it’s possible to remove all traces of packaging waste from certain products.

As part of his master’s thesis at Pratt University, dubbed the Disappearing Package, Mickelson created physical prototypes of waste-free packaging solutions for five popular products--Nivea bar soap, Twining’s tea bags, Tide laundry detergent (specifically Tide PODs), OXO POP containers, and Glad garbage bags. "I hope, at the end of the day, I have shown that sustainability can still be beautiful. I leave that up to my audience to decide," Mickelson told Wired.

Wealth Inequality Is a Problem, but How Do You Even Begin to Solve It?

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Europe in on a rampage against sky-scraping compensation packages. Months after France announced a new confiscatory top tax rate, the EU recently capped banker bonuses at twice their salary. This weekend, Switzerland voted to put historic restrictions on corporate pay. Two-thirds of a national referendum (in one of the finance capitals of the world!) voted to give shareholders the right to slash their executives' compensation and banned "golden parachutes" for outgoing executives. The new crime for paying a CEO too much money? As much as three years in jail or six years' salary in penalties. 

When Switzerland puts its foot down on rich bankers, you know something's wrong.

But that doesn't mean the Swiss solution is right. The typical argument against capping incomes for a job is intuitive. If you found out that your company capped salaries at $80,000, you'd be a risk to leave for the thousands of jobs that pay $81,000 and higher. Giving shareholders the right to cut compensation and banning golden parachutes worth $70 million are a category different from capping wages at $100,000. But banks throughout the EU and in Switzerland are protesting the change, saying their best workers will flee to Asia or New York where they can be paid their market wage. 

Maybe they're right. We just don't know yet. But it's notable that one of the richest countries in the world -- with the highest GDP per capita of any country with more than 7 million people -- is standing athwart this canyon of inequality saying "stop."

Maybe it was only a matter of time. The wealth inequality gap has been built by some factors we do control -- like governments' implicit and explicit subsidies of global finance -- and some factors we don't control, like globalization and technology making capital owners richer while they make unskilled workers replaceable. Both sides have numbers. The 1% has money. The 99% has people. Before the top-heavy returns of globalized capitalism get too out of hand, maybe we should think about some good solutions to wealth inequality before popular resentment leads to bad ones.

BEAUTY AMONG THE RUINS: SEE SOME OF THE WORLD’S MOST BEAUTIFUL ABANDONED PLACES

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Microsoft’s Vision Of The Future Is Trapped In A Box

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There are shots of this film that reek of parody. But it’s all completely real. This is Microsoft’s earnest vision of the next decade. Sadly, it’s at least a decade dated.

You can’t miss the single motif of innovation: touch screens!!!!!! They’re televisions, projectors, and picture frames. Microsoft proposes a giant, glowing rectangle for every room, surrounded by an army of more glowing rectangles. They pull tiny rectangles from their pockets to interact with the big rectangles. And then they pass information from the big rectangles back to the small rectangles. In Microsoft’s future, there’s a rectangle for every job. If you were to put all these rectangles on a giant keyring, you’d have Microsoft’s vision of a Swiss Army Knife.

It would be funny if it weren’t so gut-wrenchingly sad to watch. You can almost feel some suit at Microsoft reasoning that if a nine-inch iPad sells 100 million units, then a 90-inch iPad will sell a billion. So they just lean a giant iPad against the wall, right next to some giant Surface table. After all, consumers fell in love with touch-screen tablets after touch-screen phones. It’s time for some supersizing! But just making something bigger isn’t innovation.

Here’s Microsoft’s problem in a nutshell: There’s a scene in this video where a little girl is looking at a lion on a screen in her bedroom. Beside her, ever so subtly, you see that a real, stuffed lion is lying beside her.

One lion is soft, touchable, and has the distinction of being just hers. The other is flat, pixelated, and generic, thanks to algorithms. Which lion evokes an emotional response? Which lion will that little girl want to snuggle up with tonight? Better still, which lion was she touching in the first place?

Microsoft, this video is not the future, and if anyone outside your marketing department thinks it is, I hope they’re at least smart enough to short sell their own stock options. Even Apple, the company that owes most of its success to these magic, touchable rectangles, is already moving on from the paradigm, easing the consumer into a world where hardware enables naturalistic gestures that keep us in tune with our surroundings.

Look at what Disney Research--doing what’s essentially theme-park R&D--is creating with tangible interface. They’ve built a universal system that allows you to touch any object, even living plants, with multitouch sensitivity. You know what one of their head researchers, Ivan Poupyrev, told me this week?

“If a remote control can grow, and in nature it can become responsive, that’s interesting to us. Plus, plants are everywhere. Instead of trying to build and replace existing infrastructure, can we use what we have already intelligently? Maybe remote controls are more efficient, but in living spaces, it’s about more than efficiency. It’s about quality of life.”

Microsoft, very little you’ve shown here isn’t technically possible today. So what you’ve really tried to sell us on here was the future of interaction. But design is, at its core, about crafting things for human use. That’s why the future of interface isn’t about digitizing the analog world, it’s about analoging the digital world. We don’t need 80-inch big screens filled with 2-D interfaces around every corner. In fact, that’s a sickening proposition. We need the world we’ve already got, full of all the wonderful things we’ve already built, to understand and respond to our touch with all of the knowledge of the Internet.

Break free from Windows, Microsoft. There’s a whole world waiting for you through the glass.